The Internet has been a boon for market researchers, enabling them to instantly and easily interact with customers.  The key to successful interactions is the tool being used to collect the data.  The more intuitive the better.  Itracks Bulletin Board Focus Groups are an elegant, simple solution for online focus groups.

Itracks (www.itracks.com) offers a web interface that allows your moderator to post a series of questions and to monitor responses.  Respondents can log on according to their schedules and post comments of all lengths.  The top half of the screen may display product information, a website, or any type of graphic that you want respondents to review.  Questions appear on the bottom left of the screen,  and responses are entered on the bottom middle of the screen.

Moderators can adjust questions as they review responses in real time.  Results can be downloaded at any time.  Responses can also be analyzed for an emotional quotient.

Itracks will recruit respondents for either the online bulletin board or phone surveys, if needed.  The company has a list of partner moderators if you don’t have your own moderator. 

The pricing is quite moderate, and the set up time is minimal.  For small and medium-sized businesses, the Itracks Bulletin Board Focus Group provides you with the tools and service that large companies regard as de rigeur. 

Posted by Samantha.